Using the most appropriate and current techniques is important for maximizing the information in your data and getting the results that separate your organization from the crowd. There are often multiple methods that can be used to analyze the same data so choosing the most informative statistical analyses is essential. Global Consultant will take the uncertainty out of this choice. We utilize the latest statistical techniques that will transform your numbers into knowledge and action. We also perform psychometric analyses specific to survey/scale development. Psychometric analyses are an essential part of instrument development and require specialized statistical tools and training. We can also help with the appropriate analyses to determine if your instruments are valid and reliable.
Global Consultant’s extensive experience in survey design will ensure that your marketing survey delivers accurate, usable results. When designing a survey, we identify not only how to ask questions, but what questions to ask. Our analysts will refine your information goals and determine the most precise way to measure that information.
You don't have to specify your variables and determine whether a Likert scale, categorical options or another question format is ideal for your purposes because our analysts will do that. Our experts will also select questions that are precisely worded to eliminate bias from the survey responses. Will a multiple-choice survey best suit your needs? Or is it important to include open-ended questions as well? Global Consultant will determine whether a quantitative, qualitative or mixed survey is most appropriate for your market research goals.
Once your survey has been created, our analysts will do the needful for its implementation. Your survey can be administered by mail or online with a service such as Survey Monkey, depending on your target demographic and other goals. Another important consideration is the sampling methodology of your survey. Participants can be selected randomly, or stratified into relevant subgroups. We can implement purposive sampling to target specific individuals; convenience sampling based on ease of access; or probability sampling that reaches a random group of respondents. Global Consultant will also perform a thorough pilot test to ensure that your survey is effective when it reaches your clients, and will use the pilot's results to determine your ideal sample size. To determine the significance of your pilot's results, our analysts can test for discriminant, convergent, and concurrent validity. Your data can also be subjected to multiple-administration or single-administration reliability tests and confirmatory factor analysis using LISREL or AMOS.
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