Quantitative data in lay man terms are static data which can be numbers, information etc that are rigid or report a situation as it is without providing any room for errors while quantitative data are data types that are continuous or flexible in the way they report situations. Quantitative data takes into account the why and how of a market trend in its report thereby giving the analyst a balanced view of all statistics affecting his/her market research while qualitative data entry reports the facts as it sees it.

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