Game theory, sometimes called scientific decision making, is the branch of mathematics that deals with the analysis of strategic situations. It is a structured process that focuses the process on the mindset of all the players — competitors, suppliers, customers, regulators.
Decision makers can use the power of game theory to better understand the implications of their actions against the competitive landscape and identify ways to influence other players' actions. It allows organizations to identify, from many possible scenarios, the most likely responses and craft a strategy that yields a competitive advantage.
We have a methodology matured over a decade to help executive teams who are facing complex competitive decisions (i.e. the outcome depends on others' decisions as much as theirs). In today's dynamic and competitive business environment, there are few simple solutions to strategic business problems. The ability to quickly analyze problems and formulate successful strategies are paramount. Traditionally, strategic planners have gathered mountains of information and relied on the experience, knowledge, and intuition of decision makers to chart the best path forward. Unfortunately, the process sometimes fails to produce the desired results. An information overload, combined with a failure to accurately assess the motivations and reactions of all of the players, generates unpredicted and disappointing outcomes. Our consulting services can help your organization find effective ways to circumvent the problems that arise from traditional decision-making. We specialize in using the principles of Economic and Game Theory to optimize business and technical strategies.
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Qualitative data entry processes can be sped up by the researcher or by outsourcing data entry tasks to professional service providers. The ease and speed at which qualitative data can be entered speeds up the market research process. Qualitative data is an adept technique that should be used in gathering relevant information pertaining to competitor analysis, marketing campaigns and more importantly how the consumer thinks when conducting a Market research. The data entry process could be quite difficult if the data available is bulky therefore outsourcing data entry tasks and processes should be considered.
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